Published: Wed, October 04, 2017
Economy | By Shawn Conner

Walmart buys Brooklyn startup for same-day NYC delivery

Walmart buys Brooklyn startup for same-day NYC delivery

Parcel will also continue to service and grow its current clients, Walmart said. Walmart's rival Amazon offers same-day delivery in NY and other cities, as well as safe drop off spots through Instant Pickup locations and Amazon Lockers. Now, they're making headway-not with a store, but by zeroing in on the hectic city delivery scene with its latest acquisition, a small Brooklyn-based startup called Parcel. Parcel, a tech-based, last-mile delivery company, has leveraged its algorithm and logistical savvy to gain a foothold in the fast-delivery business in New York City.

Faust said that NY is a top destination for Jet.com and Walmart.com, so Parcel, with its experience in the city, provides an opportunity.

"Parcel has partnerships with several meal kit, grocery, and e-commerce companies, and has delivered more than 1 million meals in the past two years", commented company SVP of USA e-Commerce Supply Chain Nate Faust. Big city customers have come to expect the option of same-day delivery-especially when it comes to perishables like groceries.

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The acquisition of Parcel signals a desire to boost that practice so that Walmart can better compete with other same-day delivery services, like Amazon's Prime Now.

"Born and bred in New York City, Parcel has developed unique expertise delivering to customers in a distinctly challenging and essential market", Faust said.

In addition, Walmart is investing in grocery pick up and delivery programs to complement online shopping and grocery, which is available in more than 900 US stores.

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Parcel will become the last-mile courier for Walmart.com and Jet.com, the e-commerce company Walmart bought past year.

Parcel allows customers to schedule deliveries for when they will be home amd receive text messages with updates on when their order will arrive.

It is Walmart's fifth ecommerce acquisition in the past year, having previously purchased Jet, Bonobos, ModCloth and Moosejaw.

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Kaplan and his team at Parcel, including a half-dozen full-time employees and several dozen part-timers, will join the millions of employees at Walmart.

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