Published: Mon, October 09, 2017
Culture&Arts | By Hattie Nash

Skincare brand Dove apologizes for Facebook ad that sparked backlash

Skincare brand Dove apologizes for Facebook ad that sparked backlash

Personal beauty care brand, Dove, has apologized for their advertisement that has been criticized as racist.

Consumers had reacted angrily to images of a black woman removing a brown shirt and appearing to transform into a white woman removing a similar shirt.

Unilever's Dove has apologized for a Facebook ad decried as racist in a social-media backlash that began Friday afternoon.

Dove initially headed to Twitter to say they had obviously "missed the mark" while representing women of color in a thoughtful manner.

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"We deeply regret the offense it caused", the brand tweeted.

On Sunday, The Guardian published another statement from Dove regarding the controversy over its latest ad.

"What exactly were yall going for?"

"This is gross. You think people of color can just wash away their melanin and become white?" One user responded on Twitter to ask Dove who had told them her dark skin wasn't normal. I mean anyone with eyes can see how offensive this is. Are you joining the Trump administration now?

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Blake did not immediately respond to a request for comment.

Some users suggested that the company had a history of racially insensitive advertisements. In 2011, a controversial ad showed three women standing in front of a wall designated in "before" and "after". The women seemed to be placed in darkest to lightest order, with the white woman being shown as "after". They believe lighter representations should be at the forefront, and that the darker you are the less handsome and to know that colourism is a problem in the world.

Dove critics on Twitter said the new ad resembles racial sanitizing ads of the past. An opportunity to sell product to women of colour.

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