Published: Wed, October 11, 2017
Research | By Derrick Holloway

Xiaomi enters premium segment with the launch of Mi MIX 2

Xiaomi enters premium segment with the launch of Mi MIX 2

Last year OnePlus was in a league of its own.

While Micromax, Vivo and Huawei operate in budget and mid-segment respectively, Samsung, LG, Apple and Google holds the premium category. This puts the handset in tight competition with OnePlus 5 and the Nokia 8.

The Mi Mix 2 was launched in China last month and India is the second country to receive the device.

And lastly, I was little disappointed after Jai Mani (Xiaomi India Lead Product Manager) revealing the price as Rs. 35,999, because I went to the launch event of the device imagining that Xiaomi will launch the cheapest Snapdragon 835 smartphone, possibly at Rs. 29,999. Yes, because this is the most beautifully designed smartphone ever and has flagship specifications to tout.

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Processing is provided by a Qualcomm Snapdragon 835 processor and it also comes with 6GB of RAM, the handset comes with choice of 64GB, 128GB and 256GB of storage. Connectivity features include 4G LTE, WiFi 802.11ac dual-band (2×2 MU-MIMO ), Bluetooth 5.0, GPS/GLONASS/Beidou, NFC.

Coming to the software, the phone runs Android 7.0-based MIUI 8, which is not only a year old, but also feels dated compared to the hardware design of the Mi Mix 2.

The smartphone comes with a dual camera setup fitted with two 12 megapixel sensors.

The Xiaomi Mi A1 is a mid-range phone, it has a metal body and a 5.5-inch fullHD display.

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What started by the original Mi Mix quickly gained momentum and filled the smartphone market with a myriad of bezel-less smartphones. The recently launched Xiaomi A1 is also getting a very positive response and is getting sold out in a few minutes during its flash sale. It has pioneered the trend of full-screen display smartphones.

The body of the phone is made with four sided ceramic back and has a frame build with 7 series aluminum with round display corner for comfortable holding in hand.

The right side of the Xiaomi Mi Mix 2 sports the volume rockers and lock button. It's smaller. It's more approachable. The Mi Mix 2 has a vibrant display that is one of the best in the business, despite not using Samsung's world-class displays. Mi MIX 2 has evolved from a conceptual design into a user-friendly phone catered to a wider consumer audience while retaining the wow factor. But yeah, it skips a few classic Xiaomi features such as the IR Blaster, FM, and the headphone jack.

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