Published: Sun, October 22, 2017
Economy | By Shawn Conner

Burger King takes on bullying in new ad

Burger King takes on bullying in new ad

Through the experiment, Burger King delivered the message that you should be just as willing to speak up about a bullied kid as a bullied burger.

Real customers look on as one of the teens dumps his drink onto the boy's food.

So, then the restaurant turned the tables on the unsuspecting customers as actors behind the counter gave beat-up burgers to customers who quickly raised a ruckus over the mangled Whopper Junior. Most of the diners don't get involved - that is, until their own meal is served.

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At first, the video seems like a bad joke, making light of a high school junior being bullied vs. a Whopper Junior sandwich taking a punch to the gut.

Customer are seen bringing back the burger and complaining, some asking for a manager. Only 12 percent of customers reported bullying of the teen while 95 percent of the customers reported their bulled burgers.

"The outcome was shocking, and unfortunately, not so shocking at the same time", Burger King said of the result.

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In the ad, the fast food workers destroy cheeseburgers while actors portray a group of bullies targeting a schoolmate.

This is a total aside, but I have one request for the King: Can you please make the BK Veggie with a vegan burger?

The chain says the point of the video is to show that "no Jr. should be bullied".

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Would you stand up if you saw a child being bullied?

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