Published: Sun, November 12, 2017
Technology | By Russell Knight

Amazon to roll out pop-up stores inside Bay Area Whole Foods locations

Amazon to roll out pop-up stores inside Bay Area Whole Foods locations

Having acquired Whole Foods in a deal worth $13.7bn, announced back in June, Amazon will now take advantage of the brand's numerous stores across the U.S. throughout the holiday season by rolling out seasonal pop-up shops.

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The Journal further reported that "analysts, investors and rivals are closely watching Amazon's efforts in rapid-delivery and physical retail, and in particular how it integrates Whole Foods".

Amazon has already started placing its tech products inside some Whole Foods grocery stores, but the Amazon-staffed pop-ups will make for a bigger presence in the grocery chain.

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The pop-up stores are an expansion of Amazon's strategy of selling its first-party devices inside Whole Foods. These pop up shops will also help the interested customers to know more about the various services that Amazon offers and the memberships that are available on Amazon Prime.

The e-commerce giant, which bought Whole Foods Market earlier this year, will be rolling out Amazon-branded pop-up stores inside the grocery locations by the end of the year, including in a number of Bay Area stores. The discounts vary, and include $30 off the Echo Plus, Kindle Paperwhite, and Fire HD 8 tablet.

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