Published: Sun, November 12, 2017
Technology | By Russell Knight

Facebook's latest community push is on-site small business training

Facebook's latest community push is on-site small business training

Facebook Community Boost will arrive in 30 U.S. cities in 2018 where the company plans to work with local organisations to provide training to people who are looking for work.

Since 2011 Facebook has invested more than $1 billion to support small businesses. It has helped 60,000 firms in the US and hundreds of thousands more globally.

For online beginners: Training on digital literacy and online safety. It will provide social media training to jobseekers, help entrepreneurs use technology to implement their ideas and show business owners how concepts like the cloud and IoT can unlock new opportunities.

Facebook is promoting itself to small-scale local businesses by providing them free pages and services to manage their digital and social media skills in hopes of turning them into paid advertisers.

Zuckerberg says the effort is not just about Facebook's business but its core mission.

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"We are excited and welcome Facebook to Albuquerque", Mayor Richard Berry said, following Zuckerberg's announcement. It's why we're introducing Facebook Community Boost.

The statement quotes a Morning Consult statistic that claims that 62 percent of SMBs in the U.S. actively look for digital or social media skills in their hires.

Social media has become a vital tool for almost every business to engage with their customers, but many small business owners have no idea where to start.

Specifically, that means some entrepreneurs in the state's largest city may expect training from the company on things like social media, and using their digital presence to "find new customers around the corner and around the globe". Also, learn how to use Facebook to create events and groups.

The project is created to help small businesses and non-profit organizations grow and help Houstonians become skilled to communicate online.

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According to reports by Tech Crunch, the skills that will be going on roadshow are (of course) very Facebook-centric, leading one to question who exactly is benefiting the most from this program.

Texas Governor Greg Abbott: "Small businesses are the backbone of the Texas economy".

A Facebook spokesperson declined to specify the other 25 cities.

Gov. Susana Martinez chimed in and echoed that sentiment, saying "It's clear when it comes to innovation and economic development New Mexico and Facebook make great partners". "This initiative will help train our residents in developing key skills to help them thrive in our ever-evolving digital world".

After its launch, Facebook said its Community Boost project will extend to 25 other US cities.

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We'll be visiting 30 United States cities in 2018, and we'd love to hear how Facebook Community Boost can help people in your city or town.

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