Published: Wed, January 10, 2018
Economy | By Shawn Conner

Lidl and Aldi share title of Britain's fastest growing supermarket, data reveals

Lidl and Aldi share title of Britain's fastest growing supermarket, data reveals

The latest United Kingdom grocery market share figures published Tuesday by Kantar Worldpanel showed consumers spending GBP1 billion more than past year in the Christmas festive period.

Of the UK's four big supermarkets, Tesco was the fastest growing in the 12 weeks to the end of December, with sales up 3.1 per cent.

Kantar said that, across the grocery retailers, households shrugged off economic worries to spend an average £1,054 over the period.

The spending splurge saw the Friday before Christmas, December 22, become the busiest shopping day ever recorded with £747 million going through the tills and online.

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"With Christmas Day falling on a Monday this year, Tesco Express, like other convenience stores, benefitted from restricted Sunday opening hours for larger supermarkets and were able to capitalise on consumers preferring to shop closer to home immediately before the big day".

The average United Kingdom household spent a record 1,054 pounds ($1,429) in the 12 weeks to December 31, despite tightening budgets and economic worries, Kantar said.

Britons spent £1 billion more than a year ago over the three months including Christmas, with the average household spending a record £1,054 on groceries.

"Overall supermarket sales increased in value by 3.8%, with an additional GBP1 billion ringing through the tills compared to the same festive period past year".

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"With inflation outpacing income growth, shoppers continued to see more of their spending power absorbed by essential items, including food, leaving less left over for buying Christmas gifts".

"Rising to the challenge, Aldi and Lidl collectively managed to attract almost one million additional households during the past three months", he added.

Asda's sales increased by 2.2%, while Morrisons posted a 2.1% hike in sales, which it has attributed to resisting hiking prices despite surging costs.

It said that for the three months to December, food sales were up 2.6% but non-food sales saw their worst decline since March 2009 - at the height of the financial crisis - with a fall of 1.9%. Across the whole of 2017, grocery sales rose 3.2 per cent on 2016.

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"Those who could offer and deliver on last minute delivery options did better, boosting online non-food sales more than 15% in the seven days before Christmas, a week when, until now, shoppers would have had to turn to stores to ensure gifts made it under the tree in time", Dickinson said.

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