Published: Fri, January 12, 2018
Culture&Arts | By Hattie Nash

Logan Paul removed from top-tier ad platform as he faces backlash

Logan Paul removed from top-tier ad platform as he faces backlash

If a video is graphic, it can only remain on the site when supported by appropriate educational or documentary information and in some cases it will be age-gated.

The general public along with celebrities and politicians further demanded that YouTube take a different course of action when dealing with Logan Paul, which resulted in yet another statement.

How did a dead body end up on YouTube? Before last year's Upfronts, YouTube's better-than-TV pitch was already marred by rare but jarring combinations of wholesome brand marketing and offensive videos. "It will help bigger companies more, because they'll seem more trustworthy", said someone briefed on the conversations.

Paul has a reach of 15 million YouTube subscribers, more than 16 million Instagram followers and more than 4 million Twitter followers.

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As the backlash grew, Paul took down the video. The company has removed some of Paul's content. The newly announced actions appear to be those consequences.

YouTube said in a statement that it has removed Logan Paul's channels from Google Preferred, which presents top YouTube videos.

YouTube is owned by Google, and creators like Paul earn money through Google's advertising services. The film was a sequel to Paul's hit YouTube Red thriller The Thinning and was expected to air later this year.

The Upfronts is an annual ad-industry sales process, usually in late May, where brands commit to buy many marketing spots ahead of time.

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Despite trying to make amends on more than one occasion, Logan Paul managed to become the comic book villain literally.

But some of the YouTube community felt that the streamer hadn't done enough. At the time they were filming, the YouTuber and his group encountered a body hanging from a tree from an apparent suicide incident. Anonymous sources tell Bloomberg that the company will use both human moderators and machine learning to identify videos that shouldn't be part of Preferred bundles. This meant that when advertisers paid to place ads on certain YouTube channels, Paul's channel was one of the first to be suggested. Considering the fact that this situation hasn't damaged YouTube monetarily (at least not immediately), we may not see any additional rules from YouTube.

As criticism against him grew - and as many called for his channel's removal, including some fellow YouTube stars - Paul posted an emotional video apology on Twitter.

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