Published: Sun, January 14, 2018
Research | By Derrick Holloway

News feed to get a makeover

News feed to get a makeover

Facebook's chief executive officer (CEO) Mark Zuckerberg has announced that the company will be rolling out a number of changes to the content that people will be seeing in their social media feeds. Zuckerberg said in the post yesterday that he wanted to change the way Facebook ranks posts by putting more weight on social interactions and relationships.

Zuckerberg wrote on a post on Thursday that the company has received feedback that public content from businesses, brands, and media have crowded people's social media feed and have left little space for personal posts where people usually interact with others.

Facebook says it made the change in order to promote conversation and make time spent on the platform more meaningful.

Zuckerberg expects the time people spend on Facebook will go down. Click the images below in the gallery to get a better understanding.

The move is an attempt to make users more engaged with the site by having "more meaningful social interactions". But Facebook continues to insist that despite the fact it has numerous characteristics of a media company, it doesn't need to act like one.

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News outlets have frequently used social media to drive traffic to their sites in recent years, but some Canadian organizations say Facebook is just one piece in an increasingly varied puzzle.

Facebook's decision to refocus its news feed to show more posts from friendsand fewer posts from brands and publishers is a seismic shift with the potential to strike a major blow to publishers and businesses.

After went public with the news feed change on Thursday, the website's share value dropped by almost four per cent before USA markets opened on Friday. That score determines where it places the post in your News Feed, and how far down you have to scroll to see it.

If Mark Zuckerberg is truly anxious about his legacy and that of Facebook, casting legitimate news publishers and businesses into the abyss will only further tarnish an image that is already deeply damaged.

"The most hard thing about this", Chavern said, "is that it will impact some publishers more than others, but it really emphasizes that all are subject to these Facebook rules and they can change whenever without much rationale and without much consultation".

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By close of business on Friday Facebook shares were trading at $179.37, down more than 4.4 per cent on Thursday's price of $187.77.

Zuckerberg, however, sees the change as a readjustment toward what Facebook was meant to do all along: connect people. That means the experience has largely centered on passive consumption of content.

We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being.

As we roll this out, you'll see less public content like posts from businesses, brands, and media. Some news helps start conversations on important issues.

"We believe these changes will be beneficial to Facebook in the medium and long term", said Mr Brian Weiser of the Pivotal Research Group. That's because Facebook ads now produce some of the best returns on investment compared to competing social platforms.

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