Published: Sun, January 14, 2018
Global | By Shelia Dennis

South African protesters ransack H&M stores over 'racist' ad

South African protesters ransack H&M stores over 'racist' ad

H&M became embroiled in a racism controversy after an advertisement showing a black child model wearing a hoodie that said "coolest monkey in the jungle" was posted to the clothing chain's website.

The protesters dispersed at around 14:00, according to Brooklyn police spokesperson Captain Anton Breedt.

Angered by a "racist" advert of Swedish fashion retailer H&M, protesters from the South African Economic Freedom Fighters (EFF) movement ransacked several stores in the Gauteng province of the country.

H&M stores across South Africa were shuttered Saturday.

Members of a left-wing, youth-oriented political movement stormed H&M stores around the country on January 13.

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However, EFF Deputy President Floyd Shivambu congratulated members for physically confronting racism.

Calm has since been restored at the Menlyn shopping centre following the chaotic protest earlier today, which resulted in police cordoning off the entire level on which the shop was located.

Peeping through the sealed off glass windows, one could see heaps of clothing scattered on the shop floor in the trashed business premises.

"This image has now been removed from all H&M channels and we apologize to anyone this may have offended".

A statement by H&M on their Twitter account said they are very concerned with the safety of their employees and customers, so they closed the stores in the areas of protest.

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"We are not going to allow anyone to use the colour of our skin to humiliate us, to exclude us", he added.

"Apology se gat", he said.

He proudly tweeted out pictures of the damage done to H&M stores.

More than one celebrity has cut their ties with H&M over the hoodie row.

The company apologised on its Twitter account and said it would investigate the online shopping ad, which sparked outrage among observers on social media.

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