Published: Tue, January 16, 2018
Technology | By Russell Knight

Honda Accord wins auto of the Year

Honda Accord wins auto of the Year

This morning in Detroit, the judges of the North American Car of the Year Award announced that the 2018 Honda Accord would be taking home the prize. It will go on sale early this year, Honda News reported.

With contenders hailing from around the world, swarming to the US for the largest auto show on the continent, this year's winners came from lands near and far away.

The Accord, which went on sale last fall, is among many revamped auto models hoping to snare buyers as sales fall and SUVs rise.

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Completely redesigned from the ground-up, the all-new Accord features a lighter and more rigid body structure, an advanced new chassis design wrapped in a more sophisticated, sleek and athletic design with top class interior space and comfort.

Last year's winners were the Chevrolet Bolt, Honda Ridgeline and Windsor-made Chrysler Pacifica. The Truck of the Year is the Lincoln Navigator. It's the first award for the Lincoln Navigator SUV.

"Lincoln is honored to be named the best among such a strong field of competitors", said Kumar Galhotra, president, The Lincoln Motor Company.

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The awards, on their 24th year, are handed out based on innovation, design, value, driver satisfaction and safety.

This marks the third year in a row that Honda has received an award from the North American jury of automotive journalists.

Organizers accept no advertising, though automakers try to capitalize on the marketing value of the awards.

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