Published: Wed, January 17, 2018
Economy | By Shawn Conner

I don't support FDI, Patanjali won't partner with global firms: Ramdev

I don't support FDI, Patanjali won't partner with global firms: Ramdev

For its online foray, Patanjali has partnered eight players, which also include Grofers, Shopclues, BigBasket, 1mg, Paytm Mall and Netmeds, through which its entire range of products will now be available online. From 'Haridwar' to 'Har Dwar', it read. Reports suggested that in 2016-17, Patanjali had crossed a turnover of Rs 10,500 crore. Now, it will be easier for Indian consumers to purchase a wide range of Patanjali products. The company that reportedly manufactures over 900 products, including 45 products in the cosmetic category and 30 in the food category looks to increase customer-base through the website.

Baba Ramdev, tweeted about the partnership, with a pic, saying, honchos of leading eCommerce platforms coming together for a grand tie up.

Addressing a press conference, Ramdev said that the online mechanism aims to provide convenient and efficient options for the public, as an extension of the traditional retail market.

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The Managing Director and CEO of Patanjali Ayurveda, Acharya Balkrishna said that the new mechanism would help the brand reach consumers who prefer to use online platforms for their shopping.

Now they are targeting sales of over Rs 1,000 crore in 2018.

The partnership was announced soon after the FMCG major launched its own e-commerce platform patanjaliayurved.net.

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"As far Patanjali is concerned, we will not enter into partnership with any global company". But we don't support foreign direct investment. As per the reports, this e-commerce website will push up the online sale of products. Last month, it had announced venturing into manufacturing of solar equipment.

According to the company, the export unit will facilitate export of Patanjali swadeshi products to the UAE, the US, Cananda, Europe, South America, African countries besides others.

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