Published: Fri, January 19, 2018
Culture&Arts | By Hattie Nash

YouTube will trawl videos after scandal over content

YouTube will trawl videos after scandal over content

It's with this goal in mind that the streaming video giant, owned by Google Inc.

While the industry was broadly welcoming of these steps, some felt they didn't go far enough, while others raised questions about the staffing of Google Preferred and what the three-tier system will actually look like.

In a separate post, Paul Muret, the vice-president of display, video and analytics on YouTube, said that the channels included in Google Preferred will be manually curated and ads will only run on videos that have been verified to meet ad-friendly guidelines.

The new criteria will come into effect on February 20th, Paul Muret, Google's vice president of display, video, and analytics wrote in a January 17 blog post, while the company expects to complete its first manual review of Google Preferred channels outside the USA, including Canada's, by the end of March.

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YouTube is tightening the rules around monetization on its video platform as it seeks to reassure advertisers who have been spooked by reports over the past year about their ads appearing next to inappropriate content. "While we took several steps a year ago to protect advertisers from inappropriate content, we know we need to do more to ensure that their ads run alongside content that reflects their values".

YouTube changed eligibility requirements for what it takes to become a member of the YouTube "Partner program," which splits ad revenues with video creators, saying the video maker needs to have at least 1,000 subscribers and watchtime of 4,000 hours during a 12 month period.

Previously, channels enrolled in the program had to reach 10,000 total views to be eligible.

"As [CEO Susan Wojcicki] mentioned in December, we're making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube", Chief Product Officer Neal Mohan and Chief Business Officer Robert Kyncl said in a joint statement. "As always, if the account has been issued three community guidelines strikes, we will remove that user's accounts and channels from YouTube".

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Further, a three-tier suitability and brand safety reporting system is meant to give advertisers more control over the content they think is suitable for their ads to appear next to.

"The challenges we faced in 2017 have helped us make tough but necessary changes in 2018", Muret wrote.

YouTube has announced changes to its partner program, revealing in a blog post Tuesday that the tweaks were created to "better protect" creators.

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