Published: Mon, February 05, 2018
Culture&Arts | By Hattie Nash

Calls for new Crocodile Dundee film to be made

Calls for new Crocodile Dundee film to be made

Australia's worst kept secret has been revealed at the Super Bowl; a trailer for a mysterious new Crocodile Dundee film is indeed a marketing push for Tourism Australia. Australian newspaper Brisbane Times found out that this was all part of an advertising campaign for Australian tourism.

Tourism Australia has launched a major marketing campaign to promote the destination to U.S. audiences with big-budget Super Bowl commercial.

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Notably The NT News, who launched a petition for a new Dundee flick, swooned by the slick trailers and wealth of talent.

We had our suspicions that the movie was a fake, and those suspicions were confirmed during today's Super Bowl. The campaign cost $27 million, according to a Tourism Australia press release sent out Sunday. (Dundee Movie) Hugh Jackman, fresh from "The Greatest Showman", gets his serious face on.

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Paul Hogan made the original Crocodile Dundee in 1986. It shot in picturesque places such as Lawn Hill Gorge, Mission Beach, Kangaroo Island, as well as such urban locales as Montalto Winery and the Quay Restaurant in Sydney's Harbour.

The video serves as an advertisement for Australian tourism, and is not for a real film, however many Australian stars are featured, including Danny McBride who is the fake film's star.

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Danny McBride said he had to be a part of it just to see the reaction people would have. "Ultimately that's what a good ad is supposed to do".

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