Published: Wed, February 14, 2018
Economy | By Shawn Conner

Life Lessons: Smooth sailing on Valentine's Day

Life Lessons: Smooth sailing on Valentine's Day

Australians spent more than $23 million on Valentine's Day a year ago, new data from Commonwealth Bank reveals, and tomorrow's outlay is expected to be even greater. "I like to think that I have a attractive job and I get to play with flowers every day".

750,000 square feet of greenhouses, just 15,000 square feet is designated for growing red roses these days, he said. "However, honestly, we've got it down pretty well because we have so many people that have been here so long".

For Neel Sengupta of Floradelic, the older generations prefer simple arrangements and classic red roses.

There is also the work of delivering the flowers, which requires many more drivers than usual, as well.

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Although many desire an arrangement of all opened flowers, bouquets that have some closed buds or those that are just beginning to peek out will likely last longer than bouquets that have already bloomed. This will make a world's difference. Almost a third of men said they would spend more than $100 on gifts.

If she loves variety and a good smorgasbord, go ahead and get the heart-shaped chocolate box.

It found that M&S and Interflora's Valentine's Day bunches, which cost £35 or more, ranked worst than cheaper blooms.

"On Valentines Day itself, we have six trucks out on the roads and we take about 240 delivery orders, but lots more people come into the shop, they get wrapped bouquets, they pick out orchids, they pick out all sorts of plants", Michler said. The flowers will continue to open and wilting flowers can be removed to make room for the others. In additional to classic roses, the trend now is to pair the rose with pearls, artwork etc.

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Roses could arguably be the flawless gift for that special someone. The independently owned florist will see an increase of business six-fold due to the annual day of romance. Megha adds, "Men have become picky".

A carefully curated arrangement by a florist can wow the recipient if they're fluent in the language of flowers. The store also brings in more staff during this time of year for extra help.

At Toni's, with about a dozen full-time employees including three on deliveries, Valentine's Day is a well-rehearsed ballet of flowers.

She also enjoys working with the people who come in and "making sure that each person gets the flawless bouquet for them. that it's just right for who they are giving it to, that's really important for me", she said.

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He said discussions with government over the past 18 months had been positive and he was expecting new biosecurity rules on cut flowers to be introduced on March 1.

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