Published: Wed, March 07, 2018
Technology | By Russell Knight

Dinner On The Go: Walmart Expands Meal Kit To More Stores

Dinner On The Go: Walmart Expands Meal Kit To More Stores

On shelves in the deli, options include pre-portioned cooking kits, kits to accompany the grocers' best-selling rotisserie chicken, along with options that can be heated up and on the table in less than 15 minutes.

The pre-portioned kits include all necessary ingredients, already measured and pre-cut for meals such as basil garlic chicken and steak Dijon. "We're here to help", said Tyler Lehr, senior vice president and general merchandise manager, Deli Services, Walmart U.S.

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The new meal options serve two people and range between $8 and $15. Amazon started selling ready-to-cook meals in July.

This is the latest of the several steps taken recently by Walmart - the state's largest private employer - to keep up with an evolving grocery industry. But the company's proprietary foray into meal kits comes as Amazon, a top retail competitor, also looks to take hold of the cooking trend; Amazon acquired high-end grocery store Whole Foods a year ago and now sells meal kits for $16 to $20 through its AmazonFresh service.

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The company announced Monday that it will expand its meal kit offering to 2,000 brick-and-mortar stores by year's end. But Walmart's intentions are clear though: the company is hoping you'll get their kids on the way home rather than subscribe to an internet delivery service.

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The food kit meals were created in Walmart's Culinary and Innovation Center.

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