Published: Tue, April 10, 2018
Research | By Derrick Holloway

Facebook to verify identities for political ads

Facebook to verify identities for political ads

Mumbai: Facebook will not allow political ads (advertisements) on its platform until the identity of the advertiser is verified and the entity paying for the message is mentioned, the social media giant has announced, in a bid to improve its transparency and accountability around political campaigns.

"We know we were slow to pick-up foreign interference in the 2016 USA elections, Facebook said on reports that Russian agents bought ads or spread misinformation on its social media outlets during the presidential polls".

In a separate interview, on NPR, Sandberg said that Facebook has "an ads-based business model, just like TV, just like radio".

In his Facebook post, Zuckerberg said it will ban developers who don't agree to an audit.

To get authorized by Facebook, advertisers will need to confirm their identity and location.

It also ran ads, nearly all of which would likely not have qualified as political ads; at least some would likely be considered issue ads, depending on how exactly Facebook defines issue advertising.

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Unfortunately for Facebook, Cambridge Analytica "improperly" took about 87 million cookies, or the data attached to 87 million of Facebook's users, according to the company's CTO Mike Schroepfer, in a blog post Wednesday.

The crisis Facebook is going through doesn't seem to be slowing down as CEO Mark Zuckerberg revealed yet another practice users - and small businesses especially - will very likely find worrying at best and disturbing at worst. After this news came to light, many users around the world accused Facebook of invading privacy and breaching their trust.

"After Sony Pictures' emails were hacked in 2014 we made a number of changes to protect our executives' communications", a company spokesperson told TechCrunch in a statement.

With all of these suspicions confirmed, I had to ask myself, "how much do I really care?" "We should have done this sooner - and we're sorry that we did not".

At least 1.75 million Facebook users in the Philippines and 1.1 million in Indonesia may have had their data harvested by Cambridge Analytica, Tim Burrowes reports for Mumbrella Asia.

Cambridge Analytica says it only ever received data on 30 million users.

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The social media giant said the steps are created to deter the kind of election meddling and online information warfare that USA authorities have accused Russian Federation of pursuing, the company's chief executive Mark Zuckerberg said.

In related news, Facebook has introduced a new feature called "About this Article", which will show the source of the article when tapped on the "i" icon. But facebook has also damaged the foundations of the internet and has impacted genuine news providers and directed people to specious sites spreading false news while impacting revenues of news providers.

"That was something we should have caught, we should have known about", she told NPR.

The firestorm over the improper data shared has sparked calls for investigations on both sides of the Atlantic.

Facebook admitted that personal data was illicitly harvested by Cambridge Analytica.

ProShares S&P 500 Ex-Energy ETF (SPXE) Announces $0.18 Quarterly Dividend
The S&P 500 index dropped 58.37 points, or 2.2%, to finish at 2,604.47, with all 11 main sectors trading in negative territory. Among technology companies, Apple gave up $4.42, or 2.6 percent, to $168.378 and PayPal shed $3.09, or 4 percent, to $73.86.

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