Published: Thu, May 17, 2018
Research | By Derrick Holloway

Microsoft unveils Surface Hub 2 digital whiteboard to inspire office teamwork

Microsoft unveils Surface Hub 2 digital whiteboard to inspire office teamwork

Reports suggest that this will be a renewed effort to rival Apple's iPad, meaning Microsoft will be entering the market with Surface tablets costing half that of previous models. "The news agency remarks that Microsoft is hunting for a piece of Apple's iPad pie, and says that the Windows maker intends to do so with a new Intel-powered Surface tablet with a 10" screen. The new tablets are expected to start at around $400, down from the $799 starting point of current Surface Pro models. Reportedly the design of the new tablet will draw much from Apple's iPad and will feature exclusive support for USB-C.

Looking at the competitive landscape; Microsoft sold approx 725,000 tablets in Q1 2018 while Apple has sold an average 11 million iPads per quarter over the previous year.

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Thanks to their smaller form factor the new Surface tablets will be about 20 per cent lighter than a Surface Pro.

As well as a ten-hour battery life, eight mega-pixel camera, an A10 fusion chip and 9.7-inch Retina display, the one pound (154g) mobile computer will also feature over 200,000 education dedicated apps. Microsoft's entire Surface hardware division made just $4.4 billion in sales during the same period.

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The EU's hopes have been complicated by the fact that European companies would also be exposed to U.S. sanctions imposed on anyone doing business in Iran.

However, the device - especially if it comes in closer to the £350 mark - will see the device compared to the original Surface RT. However, the company is said to be working on new, cheaper versions of its keyboard cover, stylus, and mouse to accompany incoming new Surface tablets. The Surface Pro now sells for A$1199 (US$799).

Earlier this week, Microsoft unveiled its next-generation conference room display called the Surface Hub 2. The company stopped making it at the end of 2016. The lineup is also expected to have LTE cellular connectivity and feature a kickstand for watching video upright.

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Back in 2012, Microsoft did offer a lower-cost tablet called the Surface RT, but it didn't hit with consumers.

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