Published: Thu, June 07, 2018
Technology | By Russell Knight

Amazon breaks Premier League hold of Sky and BT with streaming deal

Amazon breaks Premier League hold of Sky and BT with streaming deal

In itsstatement, Amazon said the matches would be included in its Prime membership package, which includes faster delivery and various music and video streaming services.

In February, Sky secured the rights to 128 games while BT won 32.

The League has now completed the sale of the remaining two United Kingdom live rights packages, one to BT Sport and the other to Amazon.

The games will be available on Amazon Prime Video at no extra cost to users, Amazon said.

Inc. bought a package of live broadcasting rights for English Premier League soccer, the first foray by a USA tech giant into a top European championship.

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BT Sport bought the other to add to the giant package they already purchased, when they and Sky Sports spent £4.5billion between them on 160 games.

Audience figures continue to grow on BT Sport, with average viewing up 17% at the end of the most recent football season, while a BT Sport record-breaking 8.5 million people watched the UEFA Champions League final this year across our TV and digital platforms. "Over these two December fixture rounds Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you're guaranteed to see them play live on Prime Video".

Global players such as Amazon prefer multi-country or worldwide deals to make the economics work, which is how Netflix can afford to spend £100m per season on shows such as The Crown.

The amount Amazon paid to secure exclusive Premier League footage has yet to be disclosed.

Premier League clubs have also agreed a new deal over sharing revenue from global broadcast deals, which will see any future increases divided according to league position.

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Premier League executive chairman Richard Scudamore said the league's revenue sharing remained the most equitable in Europe but it was time to amend an agreement dating back to 1992.

On a busy day of announcements at the Premier League's summer meeting, it was also confirmed that the "big six" clubs have won their fight to take a bigger share of the top tier's booming worldwide broadcasting revenue.

Overall, the total pot of central revenues - domestic and worldwide broadcast rights and sponsorship deals - will be distributed on a 1.8:1 basis, meaning the champions will earn 80 per cent more than the team that finishes last from 2019-20 onward.

They will also have a weekly highlights package.

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