Published: Fri, June 08, 2018
Culture&Arts | By Hattie Nash

Amazon Fire TV Cube combines Amazon Echo & Fire TV into one device

Amazon Fire TV Cube combines Amazon Echo & Fire TV into one device

But the Fire TV Cube's standout feature might be its support for set-top cable boxes.

It's possible to talk to Alexa and ask for shows and movies to be brought up on the TV - that's also possible with the Fire TV stick and Fire TV box - but the Fire TV Cube can work as a full-featured Echo device as well.

The Amazon Fire TV Cube even supports 4K Ultra HD content up to 60 frames per second, HDR, and Dolby Atmos.

The Fire TV Cube will be available for pre-orders starting today and will cost $129.

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Amazon says the Fire TV Cube's everyday price will ring in at $120, but the company is offering pre-orders for $90 right off the bat.

Amazon has launched the Fire TV Cube in the United States, with pre-orders starting immediately. The same ease-of-use in voice commands applies to finding content on your cable channels as well - you can tell Alexa to "tune to NBC" or change to a specific channel, and she'll handle the rest.

Fire Cube TV uses remote control-style infrared signals and an HDMI physical connection to navigate among set-top boxes, sound bars and the TV itself.

Amazon's Alexa-enabled smart speakers are the most popular on the market, having moved "tens of millions" of units over the past year according to CEO Jeff Bezos. As we've seen with its Echo devices, Amazon does tend to launch the majority of its products in the U.S., followed by a global launch for the United Kingdom and other locations a month of so later.

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Amazon said that its Echo Look, an Alexa-powered device that will give you fashion advice, is generally available in the U.S. The launch could popularize computer vision use cases. Instead of the Apple TV 4K, the Fire TV Cube is similar to Apple's HomePod when it comes to voice recognition across the room.

It's been nearly four years since Amazon first introduced the Echo smart speaker and its virtual assistant Alexa.

Amazon Echo relies on Microsoft's Bing search engine and Wikipedia, while Google Home uses the company's own Google Search. It's a logical "next step" for Alexa, both for those that are new to the voice assistant and consumers that may already have an Echo in another part of their home. "And, it's just the beginning".

Fire TV Cube is the first hands-free streaming media player with Alexa, delivering an all-in-one entertainment experience.

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It's a potent little package in many ways.

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