Published: Sun, June 10, 2018
Economy | By Shawn Conner

KFC announces a vegetarian chicken option is coming to the UK

KFC announces a vegetarian chicken option is coming to the UK

The government agency also launched a new One You campaign, which suggests adults eat 400 calories at breakfast and 600 calories at lunch and dinner to cut down on excess calories.

KFC says it will sell meat-free "chicken" in 2019 as part of a strategy to get its customers eating healthier.

KFC U.K. told the Daily Mirror that it intends to cut the chain's per serving calorie counts by 20 percent by 2025, a year behind what the country's health service is proposing.

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That's "Colonel" as in Colonel Sanders, the expansive chicken frying empire that is reportedly developing a vegetarian chicken substitute to test out in the United Kingdom sometime in 2019.

KFC has a wild idea: meatless chicken.

"Once we've perfected the recipe, we aim to test with customers this year, and if all goes well, we hope to launch a new vegetarian option in 2019", the chain added. Consumers increasingly seek out organic and less-processed foods, while those with concerns about antibiotics in meat and poultry and animal welfare are turning to plant-based alternatives.

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KFC announced its plans of offering vegetarian chicken recipe as a healthy alternative to its original chicken recipe.

Some 14% of US consumers, or 43 million people, regularly use plant-based alternatives to traditional foods, such as almond milk, tofu and veggie burgers, according to research firm NPD Group. A menu update later this year will include a reinvented veggie version of Col. Harland Sanders' fried chicken, the company told the British tabloid.

In April, White Castle added the option to switch for a vegan Impossible Burger on any of their sliders.

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Orlando-based global restaurant consultant Aaron Allen predicts large restaurant companies increasingly unveil more vegetarian options, like KFC's.

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