Published: Mon, June 11, 2018
Culture&Arts | By Hattie Nash

Phillies poke fun at IHOP with ridiculous name change

IHOP said on Monday that it's temporarily changing its branding because the B stands for burgers.

Internet speculation had the "B" representing everything from breakfast, brunch, bananas, bacon, beer, booze and even bitcoin.

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Monday, the restaurant formerly known as IHOP revealed its new name will be the International House of Burgers. It is only a marketing campaign and IHOP isn't officially changing its name. Burgerin' burgers burgers. Reburgered burgers burgers burgers burgers burgers burgers.

IHOP announced last week it planned to change its name.

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Starting today, you can order one of seven burgers at IHOb restaurants across the country. But we said, there will come times when we want to promote something other than pancakes. IHOP didn't actually say what the B in "IHOB" will stand for. People admitted on social media that they weren't quite positive about the name change, though.

Still, it's worth wondering why IHOP is going through all this trouble.

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The restaurant chain is adding what it calls "Ultimate Steakburgers" to its menus. Wendy's, which is known for its humorous and slightly snarky Twitter account, said it wasn't too anxious about the competition: "Not really afraid of the burgers from a place that decided pancakes were too hard".

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