Published: Thu, June 14, 2018
Economy | By Shawn Conner

JLR to move Land Rover Discovery production from United Kingdom to Slovakia

JLR to move Land Rover Discovery production from United Kingdom to Slovakia

Jaguar Land Rover is to move all production of its Discovery vehicle range from Solihull, England to Slovakia, to make way for the retooling of the factory to accommodate the assembly of electric vehicles, as well as gasoline and diesel versions.

He said given previous job losses at JLR and production cut backs at Castle Bromwich this latest development was "arguably further negative news". But its decision to move all production to the Eastern European country comes as a surprise. The manufacturer said it would also be investing in its plant at Halewood, Merseyside, to build the next generation Range Rover Evoque.

Alongside this, JLR says "a significant investment and technology upgrade" in Solihull will prepare the plant for other new and upcoming Land Rover models.

The slump came as demand for diesel vehicles dropped, while the auto maker also blamed uncertainty over Brexit and vehicle taxation.

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The company claims it is still committed to British manufacturing and promises to replace the production line in Solihull with a new line of hybrid and electric models by 2020.

By moving production from the United Kingdom to Slovakia, the company aims to save several thousands of pounds in the cost of production, the Tata Motors owned-automaker said previous year.

Jaguar Land Rover (JLR) is all set to move the production of Land Rover Discovery from West Midlands to a plant in Slovakia, putting hundreds of jobs at risk.

As well as new manufacturing plants in China and South America, JLR has struck a deal with carmaker Magna Steyr to build the both its Jaguar E-Pace and the all-electric I-Pace models in Austria.

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The company warned that there may be some job losses in the United Kingdom as a result.

JLR initially stated that the new Slovakia factory (below) would share production duties with the Solihull plant, and this week's new announcement represents a change from that. Land Rover vehicles were first produced on the Solihull site in 1948.

First released in 1989, the Discovery was Land Rover's third 4x4, positioned between the go-anywhere Defender beloved of farmers and explorers, and the more upmarket Range Rover.

The company is grappling with slumping demand for diesel vehicles in the UK. It has also blamed Brexit for hitting demand in Europe's second-largest autos market, where demand fell 6 percent past year.

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