Published: Wed, June 20, 2018
Culture&Arts | By Hattie Nash

AMC Challenges Moviepass With New Subscription Service

AMC Challenges Moviepass With New Subscription Service

The movie ticket program starts on June 26.

"We believe that our current and future loyal guests will be interested in this type of program, as AMC Stubs A-List rewards guests with something that no one else offers: the very best of AMC, including IMAX, Dolby Cinema and RealD 3D up to 3 times per week, for one simple, sustainable price", Adam Aron, CEO and President, AMC Theatres said in a press release, per Deadline. AMC, which has blocked MoviePass sales at some of its theaters, has been a vocal opponent of MoviePass' model. There's no carry-over from week to week, so make sure to schedule those three movies.

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AMC is one of the first companies to follow up on what MoviePass has done, but there are still questions as to whether it will give MoviePass much competition considering it costs $10 more and it only works at AMC theaters. Another important differentiator: Stubs A-List members can book tickets online in advance, including reserved seating for those swanky recliner seat theaters, for up to three movies at any one time.

The largest movie chain in America is creating a service that will rival subscription-based ticketing company MoviePass. This can make seeing popular movies during opening weekends hard. The glaringly obvious advantages that MoviePass has over "Stubs A-List" are that it's half the cost and you can see movies at whatever theater you want.

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The new tier to its AMC Stubs rewards program answers a rival loyalty club at Cinemark Entertainment, Cinemark Movie Club, and controversial theater subscription app MoviePass. MoviePass subscribers typically need to wait a few weeks for their card to arrive in the mail.

Indeed, this plan offers about half of what MoviePass offers, but let's get real ... not too many folks have time to watch a movie per day, and there aren't enough offerings to cover each day of the month anyway. AMC is also waiving its normal $15 Premiere annual fee for Stubs A-List members.

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