Published: Fri, July 13, 2018
Sports | By Ivan Ross

Federation Internationale de Football Association warns broadcasters about singling out 'hot women' at World Cup

Federation Internationale de Football Association warns broadcasters about singling out 'hot women' at World Cup

In a step aimed at curbing the prevalent sexism in football, FIFA (Fédération Internationale de Football Association) has launched a crackdown on broadcasters asking them to avoid focusing on "hot women" during matches.

We've done it with individual broadcasters. "We've done it with our host broadcast services", he was quoted as saying by the BBC.

Prior to the tournament, racism and homophobia were identified as areas if concern but Fair Network executive director Piara Powar said sexism was the main area of discrimination.

"Once it all settles down a bit, we will be able to organize some work in this direction", Cherchesov said.

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FIFA's head of sustainability and diversity Federico Addiechi says the sport's governing body "would take action against things that are wrong".

Federation Internationale de Football Association has already intervened with broadcasters "on a case-by-case basis when some cases arose, and they were pretty evident", Addiechi said. He estimated up to 10 times more unreported cases where Russian women were targeted.

There had also been several cases of women reporters being grabbed or kissed while on air, Powar said.

"Surely, the level of competitions will decline, and footballers will have to cope with that". About 700,000 of the Fan IDs went to global visitors, he said.

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"I feel for Qatar, because (Russia) has set the bar very, very high", Samoura, referring to the next World Cup in four years' time, said at a meeting with Valentina Matviyenko, speaker of the upper house of Russia's parliament.

FIFA established a preliminary testing pool of more than 1,500 players who were potential participants at the FIFA World Cup in Russian Federation.

"FIFA established a preliminary testing pool of more than 1,500 players who were potential participants at the FIFA World Cup in Russian Federation".

"We definitely expect and count on the support of Alexei", Addiechi said, "and the Russian football union".

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